Sony and Honda Revolutionize EVs with the AFEELA 1: The Future of Luxury Mobility

Sony has officially entered the electric vehicle (EV) market with its groundbreaking AFEELA 1, a collaboration with Honda under the joint venture Sony Honda Mobility Inc. (SHM). Unveiled at CES 2025, this luxury EV redefines intelligent mobility by combining Sony’s tech expertise with Honda’s automotive heritage.

Key Features and Pricing

Starting at $89,900, the AFEELA 1 offers two trims:

• Origin Trim: $89,900
• Signature Trim: $102,900

Each model comes with a 3-year complimentary subscription to premium features, ensuring an unmatched experience right from the start.

Performance and Range

Under the hood, the AFEELA 1 is powered by a 482 hp (360 kW) all-wheel-drive powertrain with 180 kW on each axle. A 91 kWh battery delivers an impressive 300-mile (483 km) range, supported by 150 kW DC fast charging and compatibility with Tesla Superchargers.

Cutting-Edge Technology

With 40 sensors and cameras, the AFEELA 1 is equipped with advanced driver assistance systems (ADAS) and an AI-powered personal interactive agent, ensuring a safer, smarter, and more enjoyable drive. Over-the-air updates keep the vehicle’s software and features constantly evolving, offering long-term value to owners.

The cabin is a hub of innovation, featuring a dashboard-length screen for navigation and entertainment, a bespoke sound system, and custom passenger screens. Sony integrates its entertainment prowess by allowing occupants to enjoy apps, games, and content, elevating the in-car experience.

Sustainable and Stylish Design

The AFEELA 1 blends sleek aesthetics with eco-friendly materials. High-quality, plant-derived materials are used in the cabin, reflecting a commitment to sustainability. Its exterior design emphasizes functionality and sophistication, perfectly aligning with SHM’s vision of intelligent mobility.

Production and Availability

The AFEELA 1 will be manufactured in Ohio, with pre-orders starting in California in 2025. Deliveries are expected to begin by mid-2026, making it one of the most anticipated EVs of the decade.

A New Era of Electric Mobility

Sony and Honda’s partnership marks a significant milestone in the automotive world, combining cutting-edge software with high-performance hardware to create a vehicle that redefines the relationship between people and cars. With its innovative features, luxury design, and advanced technology, the AFEELA 1 is set to revolutionize how we experience mobility.

Pre-order the AFEELA 1 today and be part of the future of driving.

Afsheen Gohar

Afsheen Gohar is a seasoned writer with a wealth of experience in crafting authentic and well-researched articles. Her dedication to delivering high-quality content is evident in her work, where she combines a passion for storytelling with a commitment to accuracy and depth. Afsheen’s writing reflects her ability to engage readers with compelling narratives while providing valuable insights on a diverse range of topics.