By Master Changan Motors Limited has announced an ambitious expansion of its operations in Pakistan, introducing a four-brand strategy alongside plans for more than 30 new models by 2030.
The announcement came as the company marked its tenth anniversary in Pakistan on October 3. Master Changan presented four brands under one portfolio and showcased five new vehicles as part of its broader plan to offer petrol, hybrid, plug-in hybrid, battery-electric and range-extended vehicles across multiple market segments.
The strategy represents a significant shift in the company’s approach to the Pakistani market. Instead of focusing on a single brand, Master Changan plans to create distinct product lines for different customer groups while expanding new energy vehicle adoption beyond the premium segment.
Four Brands Will Target Different Buyers
Master Changan’s future portfolio will be divided between Changan, Nevo, Deepal and Avatr, with each brand serving a specific position in the market.
Changan will remain the company’s mainstream mobility brand. It is expected to introduce five locally assembled models covering the A, B and C segments. These vehicles will include petrol, hybrid and plug-in hybrid powertrains.
The brand will also expand its commercial vehicle offering with two new energy models alongside the existing Karvaan and Sherpa.
Nevo will focus more heavily on mass-market electrification. The company plans five new models covering the B, C and D segments. These vehicles will use battery-electric, range-extended and plug-in hybrid technology.
At the premium end, Deepal will continue its focus on intelligent electric mobility. Four new models are planned, combining fully electric and range-extended powertrains.
Avatr will occupy the luxury position within the portfolio. Its future lineup will include premium D-segment SUVs, coupes and sedans. Together, these four brands are expected to cover a much broader section of Pakistan’s automotive market.
Five New Vehicles Highlight the Strategy
Master Changan also used the event to showcase vehicles that demonstrate the direction of its expanded portfolio.
The Oshan X7 Black Edition was introduced as a sportier interpretation of the company’s popular SUV. More than 22,000 families have already chosen the X7, according to the company.
The Changan UNI-S also joined the lineup, targeting the C-SUV category with a focus on design, size and technology.
Another major introduction was the Changan Nevo Hunter, which Master Changan describes as Pakistan’s first and only 4×4 range-extended pickup. The company said the model has already received more than 1,500 orders, with deliveries scheduled to begin in October.
The Deepal E07 adds another unusual product to the portfolio. Master Changan describes it as the world’s first transformer SUV, further highlighting the technology-focused direction of its premium electric lineup.
Meanwhile, Avatr made its official debut in Pakistan with the Avatr 07 and Avatr 11. The Avatr 07 starts from PKR 20.7 million, while the four-seat Avatr 11 Royal Edition is priced at PKR 29 million. Bookings for both models are open.
Master Changan Has Invested $186 Million in Pakistan
The expansion follows a decade of investment in the country. Master Changan says it has invested USD 186 million in Pakistan over the past ten years.
The company’s manufacturing facility at Port Qasim was completed in 13 months. Since then, its portfolio has expanded from the Karvaan and Alsvin to products such as the Oshan X7 and S05.
The company also highlights its role in exporting vehicles from Pakistan and introducing range-extended electric technology through the S05.
Master Changan currently ranks fourth in Pakistan’s automotive market and says it is the leading new entrant among Chinese and Korean automakers. Its vehicles have covered more than 85,000 units on Pakistani roads, supported by a network of 30 dealerships across 18 cities.
The company says its dealerships are already equipped for new energy vehicles and have trained technicians.
More Localisation and Production Capacity Planned
Master Changan’s future plans extend beyond introducing more vehicles. The company also intends to double its plant capacity and increase localisation of new energy vehicle components.
It plans to integrate its Pakistani operations more deeply into Changan’s global value chain. The company also intends to export Changan products from Pakistan to additional international markets.
Also read Master Changan Announces AVATR 07 and AVATR 11 Prices in Pakistan
Customer ownership is another area of focus. Master Changan highlighted its digitised customer journey, SAP deployment and Changan Certified trade-in programme, which is designed to support vehicle resale value.
A Broader Push Toward Electrification
The four-brand strategy gives Master Changan a way to introduce electrified vehicles at several price and market levels rather than limiting them to premium buyers.
Over the next three years, the company plans to expand from premium electric SUVs and luxury models into smaller B and A-segment vehicles. This could bring battery-electric, hybrid, plug-in hybrid and range-extended technology to a much wider group of Pakistani consumers.
With more than 30 planned models and four distinct brands, Master Changan is positioning its next decade in Pakistan around broader product coverage, increased localisation and new energy mobility.
