By The JAECOO 7 has strengthened its position as one of the fastest-rising Chinese automotive brands in the UK after becoming the country’s best-selling new car in September 2026. The achievement highlights the growing acceptance of Chinese vehicles in one of the world’s most mature and competitive automotive markets.
According to Autocar, the JAECOO 7 recorded 10,813 registrations in the UK during September 2026, securing the No. 1 position in the country’s new-car sales rankings. This marks the second time the SUV has topped the UK sales charts, following its previous No. 1 position in March.
The result is particularly significant because the British automotive market is dominated by established European, Japanese and Korean manufacturers. The JAECOO 7’s performance therefore demonstrates the increasing ability of Chinese automotive brands to compete directly with well-established global players.
OMODA & JAECOO Achieve Record UK Sales
The September performance was not limited to the JAECOO 7. OMODA & JAECOO collectively recorded 22,296 registrations in the UK during September, marking a new sales high for the brands.
The strong performance reflects increasing consumer interest in vehicles that combine modern SUV design, advanced technology, electrified powertrains and competitive pricing.
The JAECOO 7 has benefited from its positioning as a technology-focused SUV with a premium-looking interior, practical dimensions and electrified powertrain options. Its growing UK dealer network has also helped the brand establish a stronger presence among consumers.
JAECOO 7 Expands Its Presence in Pakistan
The success of the JAECOO 7 in the UK is also significant for Pakistan, where OMODA & JAECOO, backed by Nishat Group through NexGen Auto, is building an expanding automotive presence.
The company has moved beyond simply introducing vehicles to the Pakistani market and is developing a broader ecosystem involving dealerships, customer support, new-energy vehicles and local assembly.
In Pakistan, the JAECOO J7 SHS-P brings the company’s Super Hybrid System to consumers looking for an alternative to both conventional petrol SUVs and fully electric vehicles.
JAECOO J7 SHS-P Offers Hybrid Performance
The JAECOO J7 SHS-P combines electric driving capability with petrol-powered range and flexibility. According to the specifications provided by the company, the SUV produces 341 horsepower and 525 Nm of torque.
It also offers a pure-electric driving range of more than 90 kilometres and a claimed combined range exceeding 1,200 kilometres. These characteristics make the J7 SHS-P particularly relevant for consumers who want the benefits of electric driving for daily journeys while retaining the convenience of a petrol-powered system for longer trips.
OMODA & JAECOO Pakistan has positioned the J7 SHS-P as a leading model in the country’s plug-in hybrid market. The company has reported more than 3,000 bookings within the first 40 days of its launch, demonstrating strong initial consumer interest.
The vehicle has been offered at a price point of PKR 9,999,000, placing it in the premium SUV category while targeting customers interested in advanced electrified technology.
What the JAECOO 7 Success Means for Chinese Cars?
The JAECOO 7’s performance in Britain is part of a broader shift taking place in the global automotive industry. Chinese manufacturers have increasingly moved from competing primarily on price to offering vehicles with advanced technology, sophisticated design, electrified powertrains and increasingly competitive ownership propositions.
The fact that the JAECOO 7 reached the top of the UK monthly sales rankings twice in 2026 demonstrates how quickly consumer perceptions can change in established automotive markets.
For Pakistan, the development could be particularly important as demand for hybrid and plug-in hybrid SUVs continues to grow. Local assembly and investment by major business groups could also help strengthen the long-term presence of Chinese automotive brands in the country.
A Growing Global Story
The JAECOO 7’s journey from a relatively new Chinese SUV brand to the UK’s best-selling new car in September 2026 illustrates the rapidly changing global automotive landscape.
Its success in the UK, combined with the growing presence of the J7 SHS-P in Pakistan, shows how Chinese automakers are expanding across both mature and emerging markets.
For Pakistani consumers, the JAECOO 7’s international performance could further raise awareness of the brand as OMODA & JAECOO expands its local operations, product portfolio and new-energy vehicle strategy.
As competition in the global SUV and electrified vehicle markets intensifies, the JAECOO 7 could become an important example of how quickly a relatively new automotive brand can establish itself internationally.
