Huawei Launches Maextro S800: A Bold Entry into the Luxury Electric Sedan Market

Huawei, the global tech giant, has unveiled its highly anticipated luxury sedan, the Maextro S800, marking a significant milestone in its automotive journey. Developed in collaboration with JAC Motors, the Maextro S800 aims to challenge the dominance of top-tier luxury brands such as Mercedes-Maybach and Rolls-Royce. With a bold price range of €124,320 to €186,510, the S800 is set to become one of the most expensive vehicles ever produced in China, reflecting its premium status in the rapidly growing electric vehicle (EV) market.

A Luxurious Design That Stands Out

The S800 is a large executive sedan, measuring 5480 mm in length, 2000 mm in width, and 1536 mm in height, with a wheelbase of 3370 mm. According to Richard Yu, Chairman of Huawei’s smart car unit, these dimensions place the S800 in the top 0.01% of vehicles globally in terms of size. The sedan’s design merges classic luxury with modern, futuristic elements, positioning it as a premium offering for discerning buyers.

The S800 will initially be available in two striking colors: a purple-silver hue and an all-black version. One of the standout features of the car is its unique “flatbread” or “pie rings” wheel design, which breaks away from the typical multi-spoke patterns commonly seen in luxury sedans. The rounded front grill gives the vehicle a softer, more approachable look, deviating from the sharp lines typically associated with high-end cars.

Lighting and Interior Features

Lighting is a key element in the S800’s design, with LED light bars placed next to the main headlight clusters, complemented by a “Milky Way” effect of smaller light sources. This lighting concept is carried through to the rear lights and the door handles, ensuring a unified and distinctive aesthetic. Inside, the S800 offers a “starry sky” roof, adding a sense of luxury and wonder to the cabin. The rear seats are designed as individual seats, providing an ultra-premium experience for passengers. Spy shots also suggest the car will feature a three-screen dashboard, further enhancing its modern and sophisticated appeal.

Advanced Technology and Self-Driving Features

Huawei has equipped the S800 with cutting-edge technology to elevate the driving experience. One of the car’s most impressive features is its level 3 self-driving capability, enabled by a roof-mounted Lidar unit. This makes the S800 a major player in the race for autonomous driving technology. The vehicle integrates Huawei’s second-generation Turing platform, which brings together intelligent driving, an intelligent cockpit, and intelligent domain control.

In addition to self-driving, the S800 boasts a suite of “super” features designed to enhance the driving experience. These include Super Cruise, Super Maneuverability, Super Awareness, and Super Privacy, each aimed at providing greater control, safety, and convenience on the road.

A Global Competitor in the Luxury EV Market

Although the S800 is primarily designed for the Chinese market, its impressive price tag and top-tier technology position it to compete on the global stage. As demand for luxury electric vehicles continues to rise, the Maextro S800 could serve as a serious competitor to established luxury EV brands like Tesla, Bentley, and Porsche. With its combination of sleek design, advanced tech, and performance features, the S800 represents Huawei’s vision of the future of luxury automobiles.

The Maextro S800’s release is a bold step for Huawei as it continues to diversify its portfolio and make its mark in the automotive industry. With its unique blend of luxury, technology, and performance, the S800 could redefine the future of electric luxury sedans, offering a new level of sophistication for high-end EV buyers.

Afsheen Gohar

Afsheen Gohar is a seasoned writer with a wealth of experience in crafting authentic and well-researched articles. Her dedication to delivering high-quality content is evident in her work, where she combines a passion for storytelling with a commitment to accuracy and depth. Afsheen’s writing reflects her ability to engage readers with compelling narratives while providing valuable insights on a diverse range of topics.