
Dubai’s passion for exclusive number plates reached new heights as the prestigious DD5 plate sold for an astonishing Dh35 million (over Rs 2.5 billion) at the ‘Most Noble Number’ auction. Held on Saturday evening at the Armani Dubai Hotel, Burj Khalifa, the annual event saw intense competition among high-profile bidders, ultimately raising over Dh83.6 million for charitable causes.
The highly coveted DD5 plate started with a Dh15 million bid and quickly escalated as over 20 bidders vied for ownership. After an intense bidding war, Muhammad BinGhatti, Chairman of Binghatti Holding, secured the plate with bid panel number 7.
“This is the legend, this is the man,” the auction host declared before confirming the sale, emphasizing the prestige associated with such elite number plates in Dubai.
Adding to the auction’s excitement, 13-year-old Abdulkader Walid Asaad participated in the bidding for DD5 but was ultimately outbid. However, he successfully acquired DD24 for Dh6.3 million, proving that Dubai’s culture of luxury and exclusivity extends even to its youngest enthusiasts.
The ‘Most Noble Number’ auction is an annual Ramadan tradition that raises funds for the Mohammed bin Rashid Al Maktoum Global Initiatives (MBRGI), supporting healthcare and humanitarian projects worldwide. This year’s event showcased 25 exclusive number plates and mobile numbers, with the total funds exceeding Dh83.6 million.
Dubai has a long-standing tradition of elite number plate auctions, where single and double-digit plates symbolize status, exclusivity, and prestige. The Dh35 million sale of DD5 is among the highest ever recorded, highlighting the city’s ongoing fascination with ultra-luxury personalized plates.
The 2024 ‘Most Noble Number’ auction once again proved Dubai’s unmatched enthusiasm for exclusive number plates while raising millions for charity. With high-profile bidders and record-breaking sales, the event showcased the perfect blend of luxury, competition, and philanthropy, solidifying Dubai’s position as a hub for prestigious auctions.
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