By Master Changan Motors Limited (MCML) is preparing to introduce CHANGAN NEVO in Pakistan, marking another major step in the company’s strategy to bring Changan’s global portfolio of automotive brands to the local market.
The announcement follows the successful introduction of DEEPAL in Pakistan and the local assembly of the DEEPAL S05 REEV, strengthening Master Changan’s position in the country’s rapidly developing new-energy vehicle market.
According to the company, Master Changan became Pakistan’s fourth-largest automobile brand in 2025, with more than 75,000 vehicles on Pakistani roads. The company has also developed a dedicated EV-equipped dealership network comprising 29 dealers across 19 cities, providing a growing infrastructure for the adoption of electric and electrified vehicles.
Changan Expands Its Global House of Brands
The introduction of NEVO is part of Changan’s global multi-brand strategy. Master Changan plans to bring four distinct passenger-vehicle brands to Pakistan, each targeting a different segment of the automotive market.
These include CHANGAN, focused on mainstream mobility; NEVO, positioned as a mass-market new-energy brand; DEEPAL, targeting progressive premium new-energy mobility; and AVATR, which represents Changan’s intelligent luxury offering.
The broader strategy was previewed by Master Changan CEO Danial Malik at the Pakistan Auto Show 2025 under the theme “One for Everyone.” At the time, the company outlined plans to introduce four brands and 11 products covering multiple segments and powertrain technologies, including ICE, HEV, PHEV, REEV and BEV.
With NEVO now preparing to enter the market, that strategy is moving into its next phase.
What Is CHANGAN NEVO?
Introduced globally in 2023, NEVO is Changan’s mass-market new-energy brand, developed around intelligent and digitally connected mobility.
Unlike premium EV brands that primarily target higher-income consumers, NEVO is designed to make advanced electrification more accessible to mainstream buyers. Its global portfolio includes sedans, SUVs and lifestyle vehicles powered by battery-electric and range-extended electric technologies.
The brand has reportedly achieved more than 600,000 cumulative sales within three years, demonstrating strong momentum in the global new-energy market. Changan has also set an ambitious target of reaching 1.5 million annual NEVO sales globally by 2030.
Five NEVO Models Planned for Pakistan
Master Changan says five NEVO models will be introduced in Pakistan over the next three years, covering sedan, SUV and pickup truck segments.
The company plans to introduce three new-energy products during the brand’s first year in Pakistan, covering BEV, PHEV and REEV powertrains.
The first model to spearhead the NEVO launch will be the NEVO Hunter, which Master Changan describes as Pakistan’s first and only range-extended 4×4 truck.
The NEVO Hunter could become particularly interesting for Pakistani consumers because it combines the practicality of a pickup with range-extended electric technology, potentially offering an alternative to conventional petrol-powered trucks.
Master Changan Targets Mainstream Electrification
Commenting on the announcement, Danial Malik, Chief Executive Officer of Master Changan Motors Limited, said that NEVO represents the company’s commitment to making intelligent new-energy mobility more progressive, practical and accessible at scale.
The launch could significantly expand consumer choice in Pakistan’s growing EV and hybrid vehicle market. Rather than limiting electrification to small urban EVs or premium vehicles, Master Changan appears to be targeting several mainstream segments through NEVO.
With DEEPAL already establishing Changan’s premium new-energy presence and NEVO expected to address the mass market, Master Changan is positioning itself to offer a broader range of electrified vehicles to Pakistani consumers.
More details regarding CHANGAN NEVO Pakistan, including pricing, specifications, launch dates and the remaining four models, are expected to be announced in the coming months.
Disclaimer: Product specifications, launch timelines, pricing and availability mentioned in this article are based on information shared by Master Changan Motors Limited and may be subject to change.
