By Chinese automobile manufacturer Geely Auto has officially entered Pakistan’s automotive market through Bestway Group, marking a major development for the country’s electric vehicle and hybrid car segments. The launch introduces three electrified vehicles for Pakistani consumers while opening the door to local assembly at the former Proton manufacturing facility in Port Qasim, Karachi.
Bestway Group announced the launch on Saturday, October 24, 2026, at a ceremony in Islamabad. The group has acquired the Proton plant to support vehicle assembly in Pakistan, while Bestway Automotive will serve as Geely’s sole authorised distributor, responsible for vehicle sales and after-sales services.
The initial lineup comprises the Geely EX2 compact electric hatchback, Geely EX5 electric SUV and Geely Starray EM-i, which uses range-extended electric vehicle technology. The introduction reflects growing interest in electric and electrified vehicles in Pakistan’s automobile industry.
Geely Pakistan Launch: Three New Models Introduced
The arrival of Geely brings three distinct vehicle options aimed at customers with different driving requirements.
1. Geely EX2 Electric Hatchback
The Geely EX2 is a compact, fully electric hatchback designed primarily for urban commuting. Its smaller body makes it suitable for navigating busy city roads and parking in tighter spaces.
As an electric vehicle, the EX2 could appeal to buyers looking for an alternative to conventional petrol-powered hatchbacks, particularly those interested in reducing fuel expenses and routine engine maintenance.
Its success in Pakistan will depend on factors such as pricing, driving range, charging compatibility and the availability of after-sales support. Official local specifications and pricing details have yet to be confirmed.
2. Geely EX5 Electric SUV
The Geely EX5 is a fully electric sport utility vehicle designed for customers who want an electric powertrain combined with the practicality of an SUV.
The model expands Pakistan’s growing selection of electric SUVs, a segment attracting attention from buyers seeking modern technology, comfortable interiors and alternatives to traditional petrol and hybrid vehicles.
The EX5 could compete with other electric SUVs available in Pakistan, although its market positioning will become clearer once its local specifications, equipment levels and prices are announced.
Charging accessibility will also be important for potential buyers, particularly those planning to use the vehicle for long-distance journeys.
3. Geely Starray EM-i Range-Extended Vehicle
The third model is the Geely Starray EM-i, which features range-extended electric vehicle technology.
Unlike a conventional battery-electric vehicle, a range-extended EV combines electric propulsion with an onboard combustion engine that can generate electricity to support the electric drivetrain. This arrangement can offer greater flexibility for drivers who want an electric driving experience without relying entirely on charging infrastructure.
The Starray EM-i could appeal to Pakistani consumers who want an electrified SUV but remain concerned about finding charging stations during longer journeys.
Its actual efficiency, electric driving range and overall fuel consumption in Pakistan will depend on the final local specifications and driving conditions.
Bestway Acquires Former Proton Plant in Karachi
One of the most important aspects of Geely’s entry is Bestway Group’s acquisition of the former Proton assembly plant at Port Qasim in Karachi.
The facility is expected to support the local assembly of Geely vehicles, potentially helping the company establish a more sustainable presence in Pakistan’s competitive automotive market.
Local assembly can offer several advantages, including opportunities to develop domestic supply chains, build technical expertise, create manufacturing employment and reduce dependence on completely built imported vehicles.
However, the extent of these benefits will depend on production volumes, localisation levels, investment in equipment and the development of a reliable supplier network.
Bestway Group Managing Director Irfan Sheikh said the company would prioritise localisation and establish a charging network to support its long-term automotive business in Pakistan.
The company has also indicated that locally assembled Geely vehicles are expected to reach Pakistani roads within the coming months. The precise production and delivery schedules will depend on the progress of its local operations.
Bestway Automotive to Handle Sales and After-Sales Services
Bestway Automotive has been appointed Geely’s sole authorised distributor in Pakistan. The company will oversee the brand’s market introduction, vehicle sales and after-sales support.
Reliable after-sales services will be essential for establishing consumer confidence, particularly in the electric vehicle segment, where customers may require specialised maintenance, battery diagnostics and software support.
The availability of spare parts, warranty coverage and trained technicians will also influence purchasing decisions.
For Geely, developing a dependable customer service network will be as important as introducing competitive vehicles. Pakistani consumers increasingly expect modern features and advanced technology, but long-term ownership costs and service accessibility remain key considerations.
Bestway Group Reports Over $350 Million Investment in Pakistan
Bestway Group stated that it has invested more than $350 million in Pakistan and created approximately 20,000 jobs over the past three years.
These figures relate to the group’s broader investments and employment contributions across its businesses, rather than the Geely partnership alone.
The group’s expansion into automotive manufacturing adds another dimension to its existing business interests and creates an opportunity to participate in Pakistan’s changing mobility landscape.
Geely Auto International Corporation Vice President Evin Ye described Pakistan as the company’s first market in South Asia, highlighting the importance of the partnership for its regional expansion.
The collaboration brings together Geely’s automotive engineering capabilities and Bestway’s local business experience, with the aim of developing a long-term presence in Pakistan.
What Geely’s Launch Means for Pakistan’s Auto Industry
Geely’s arrival adds another international automotive brand to Pakistan’s increasingly competitive vehicle market. The introduction of electric and range-extended models could give consumers more choices as interest in alternative powertrains continues to grow.
The EX2 targets urban electric mobility, the EX5 enters the electric SUV category, and the Starray EM-i offers an alternative for buyers seeking electrified driving with additional range flexibility.
Nevertheless, several details remain important for potential customers. Official prices, detailed specifications, booking information, warranty terms and confirmed delivery dates will be needed before buyers can compare these vehicles with competing models.
The development of charging infrastructure will also influence the adoption of fully electric vehicles, particularly outside major cities. Bestway’s stated plans to establish charging facilities could help address this challenge if implemented effectively.
For now, Geely’s launch marks a significant new chapter in Pakistan’s automotive sector. The combination of three electrified models, a local assembly facility and a dedicated distributor gives the brand a foundation for growth, while pricing, localisation and after-sales performance will determine its long-term success.
