Ferrari Sees Surge in Younger Buyers

Ferrari is experiencing a remarkable shift in its customer base, with younger buyers increasingly drawn to the iconic luxury brand. According to CEO Benedetto Vigna, 40% of Ferrari’s new clients are now under 40, a significant rise from 30% just 18 months ago. Vigna shared this insight at the prestigious CONVERGE LIVE event in Singapore, underscoring Ferrari’s evolving appeal while maintaining its hallmark exclusivity.

A Brand Defined by Exclusivity

Despite this surge in younger buyers, Ferrari remains committed to its tradition of exclusivity. The company continues to sell nearly 75% of its cars to existing customers, ensuring a sense of prestige and loyalty among its clientele. This strategy aligns with Ferrari’s long-standing practice of producing fewer vehicles than market demand, creating an elite ownership experience. Currently, customers face a two-year wait for new Ferrari models, a testament to the brand’s desirability and limited production approach.

Ferrari’s Future: Embracing Electrification

In addition to attracting a younger audience, Ferrari is also preparing for a major milestone in its history—the launch of its first fully electric vehicle. Set for release on October 9, this move signifies the brand’s commitment to innovation while preserving the performance and luxury Ferrari is known for. As the automotive industry shifts towards electrification, Ferrari’s entry into the EV market is expected to make a significant impact, blending sustainability with high-performance engineering.

With a rising number of younger enthusiasts and a forward-thinking approach to automotive technology, Ferrari continues to set the standard in the luxury car industry. By balancing tradition with innovation, the brand remains as aspirational and exclusive as ever.

Dev