By Buraq Automobile has officially announced that Benelli motorcycles will be assembled locally in Pakistan, marking a new development for the country’s premium motorcycle market. The announcement was shared through a social media post jointly published with Benelli’s official page, featuring the message: “A legend returns. A new era begins. Benelli, now locally assembled in Pakistan. The legacy continues.”
Buraq Automobile is the official importer and dealer of Benelli, QJMotor and Moto Morini motorcycles in Pakistan. The latest announcement confirms the company’s plans to expand beyond importing fully built motorcycles and introduce local assembly for international motorcycle brands.
Buraq Automobile Confirms Local Assembly of Benelli Motorcycles
The announcement follows an earlier interview with PakWheels in which Buraq Automobile CEO Mobeen Ahmed discussed plans to assemble two international motorcycle brands locally. At the time, he confirmed that Moto Morini would be the first brand to enter local assembly, while the identity of the second brand remained undisclosed. Benelli has now been confirmed as that second brand.
The development could prove significant for Pakistani motorcycle buyers, particularly those interested in premium motorcycles from international manufacturers. Local assembly may help the company manage import costs and make selected models more competitive in the domestic market.
Moto Morini Alltrhike 450 to Lead Local Assembly Plans
According to Mobeen Ahmed’s earlier interview with PakWheels, Moto Morini will be the first brand to begin local assembly. The Moto Morini Alltrhike 450 has been identified as the first motorcycle planned for local assembly, with deliveries expected to begin in January 2027.
With Benelli now confirmed as the second brand, Buraq Automobile appears to be preparing a broader local assembly strategy for its international motorcycle portfolio.
Which Benelli Bikes Could Be Assembled in Pakistan?
Buraq Automobile has not yet officially announced which Benelli models will be assembled locally. However, the company currently imports several motorcycles from the brand, including:
- Benelli TNT 150i: A sporty motorcycle in the 150cc category.
- Benelli 180S: A street-oriented motorcycle offering a more powerful option for urban riders.
- Benelli 302S: A larger-capacity naked motorcycle.
- Benelli TNT 600i: A four-cylinder motorcycle positioned in the premium segment.
These models are among the possible candidates to watch, but no specific model has been confirmed for local assembly. Buyers should wait for an official announcement before assuming that any particular motorcycle will be produced locally.
Will Benelli Motorcycle Prices Decrease in Pakistan?
One of the biggest potential benefits of local assembly is the possibility of lower prices. During his interview, Mobeen Ahmed explained that motorcycles assembled using completely knocked-down (CKD) kits can benefit from a different duty structure compared with fully built imported motorcycles.
Buraq Automobile intends to pass these cost savings on to customers, potentially making selected Benelli and Moto Morini motorcycles more affordable.
However, the actual price reduction will depend on several factors, including the model selected, import duties, taxes, exchange rates, manufacturing costs and the level of localisation. The company has not yet announced revised prices for any Benelli motorcycle.
What Does Local Assembly Mean for Pakistan’s Motorcycle Market?
The move could support the gradual development of Pakistan’s premium motorcycle segment by improving the availability of international brands and potentially reducing dependence on fully built imports.
If the company successfully implements its plans, local assembly could also create opportunities for greater localisation over time. Nevertheless, the scale of these benefits will depend on production volumes, the availability of locally sourced components and the company’s long-term investment strategy.
For consumers, the most important details to watch will be the first Benelli model selected for assembly, its launch timeline, pricing and whether local assembly improves spare-parts availability and after-sales support.
Our Verdict
Benelli’s local assembly announcement is an important development for Pakistan’s motorcycle industry. With Buraq Automobile confirming Benelli as its second planned international motorcycle brand for local assembly, attention now turns to the models that will be selected and the prices they will carry.
Although no Benelli model or assembly start date has been officially confirmed, the company’s stated intention to pass on cost savings could make this development particularly interesting for motorcycle enthusiasts. More information is expected as Buraq Automobile moves forward with its local assembly plans.
Disclaimer: This article is based on currently available information. Benelli models for local assembly, launch dates, and prices have not been officially confirmed and may change. Stay tuned for official updates.
