Hyundai has surprised buyers with a big price drop for its upcoming 2026 Ioniq 5 lineup in the U.S., making one of the most popular electric crossovers even more attractive. The announcement comes as the federal EV tax credit officially expired on September 30, raising concerns about slowing EV sales across the country.
The automaker confirmed that the 2026 Ioniq 5 will be cheaper by an average of $9,155, with some trims seeing a maximum reduction of $9,800. The SE Standard Range RWD now starts at $35,000, down from $42,600. Other trims, including SEL RWD and SEL AWD, also benefit from the highest discounts. With these changes, Hyundai has positioned the Ioniq 5 as a direct competitor to the Tesla Model Y and Chevy Equinox EV.
Here’s a snapshot of the new pricing highlights:
In addition, Hyundai will continue to offer discounts on the 2025 Ioniq 5 through October, with a $7,500 cash incentive still available. This move ensures that current buyers don’t lose out entirely despite the tax credit expiration.
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The Ioniq 5 is Hyundai’s best-selling EV, known for its long range of more than 300 miles on select trims, ultra-fast charging, and now a Tesla-style plug for Supercharger access. Sales have been climbing steadily, with Q3 numbers doubling year-over-year and September sales hitting a record 8,408 units.
Hyundai says the aggressive pricing reflects its strategy to maintain EV momentum while focusing on U.S. production at its new Hyundai Motor Group Metaplant America. With competition heating up, the price cuts are seen as a bold step to keep the Ioniq 5 at the front of the EV race.
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