In a significant move, Pak Suzuki Motor Company (PSMC) has officially permanently suspended the bookings of all Suzuki Wagon R variants in Pakistan. While the company had already halted bookings for the top-of-the-line AGS variant in recent months, speculations were rife about the fate of the remaining variants. These rumors have now turned into reality, as Pak Suzuki has issued an official notification confirming the decision, effective March 11, 2025.
Official Statement by Pak Suzuki
In an official communication to its dealers, Pak Suzuki stated:
“Pak Suzuki Motor Co. Ltd has permanently suspended the bookings of Suzuki Wagon R (all variants).”
The notification further instructed dealerships to inform their sales teams and potential customers about the immediate implementation of this decision.
A Look Back at Wagon R’s Journey in Pakistan
The Suzuki Wagon R was first launched in 2014 in Pakistan, offering three variants at competitive price points:
- VX – Rs. 899,000
- VXR – Rs. 1,049,000
- VXL – Rs. 1,089,000
Over the years, Pak Suzuki made changes to the lineup. The base VX variant was discontinued, and in 2020, a new top-tier AGS variant was introduced with Automated Gear Shift (AGS) technology, an airbag, and improved features at a price of Rs. 1,890,000.
The Rise of Wagon R: A Ride-Hailing Favorite
The Wagon R quickly became a top choice for ride-hailing drivers when Uber and Careem services expanded in Pakistan during 2016-2017. Its fuel efficiency, spacious interior, and affordability made it the go-to vehicle for thousands of drivers, earning it a reputation as the quintessential Uber/Careem car in the region.
Why is Pak Suzuki Discontinuing Wagon R?
While Pak Suzuki has not explicitly stated the reason for this move, industry experts speculate the following factors may have influenced the decision:
- Declining Demand: With increasing competition from imported Japanese Kei cars and affordable crossovers, the Wagon R’s demand has slowed.
- Shifting Market Trends: Consumers are now leaning towards automatic and feature-rich vehicles, while Wagon R remains relatively basic.
- Economic Challenges: High inflation, import restrictions, and rising production costs may have made it difficult for Pak Suzuki to sustain this model profitably.
- New Model Incoming? Some sources suggest that Pak Suzuki might introduce a new hatchback model in the coming months to fill the void left by the Wagon R.
Final Thoughts
The discontinuation of Suzuki Wagon R marks the end of an era for one of Pakistan’s most widely used urban hatchbacks. Whether this move paves the way for a new Suzuki model or is a response to shifting consumer preferences, only time will tell. For now, those looking to buy a Wagon R will have to rely on the used car market, where its demand is expected to remain strong.
Afsheen Gohar is a seasoned writer with a wealth of experience in crafting authentic and well-researched articles. Her dedication to delivering high-quality content is evident in her work, where she combines a passion for storytelling with a commitment to accuracy and depth. Afsheen’s writing reflects her ability to engage readers with compelling narratives while providing valuable insights on a diverse range of topics.
