By Rivian has announced it will discontinue the entry “Dual Standard” trims of its R1S SUV and R1T pickup later this year. The automaker informed customers via a marketing email, highlighting current lease offers for Dual Standard models while supplies last.
The company did not specify an exact date for the discontinuation or the reasoning behind the decision. However, Rivian may be eliminating these trims due to low sales, which make producing base models less viable. CEO RJ Scaringe has previously noted that the company sells very few base-spec vehicles, as most customers opt for higher trims with more features.
Currently, the Dual Standard models are Rivian’s lowest-priced options. The R1T Dual Standard starts at $72,990, while the R1S Dual Standard begins at $76,990. These entry models come with two motors and the smallest battery pack, delivering an EPA-estimated range of 270 miles. Upgrading to the larger battery pack increases the range to 329 miles.
By discontinuing the Dual Standard trims, Rivian effectively raises the entry price of the R1 series by approximately $7,000. The next step-up models, the R1T Dual and R1S Dual, start at $79,990 and $83,990 respectively. This move also aligns with Rivian’s strategy to simplify its manufacturing and supply chain, focusing on models that sell in higher volumes.
Lease Offers and R2 Launch
Rivian’s email emphasized that current lease offers for the Dual Standard models remain available for approved buyers until March 19, with delivery by March 31. Lease pricing starts at $749 per month for 36 months with $5,644 due at signing. Buyers can still take advantage of these offers before the trims are officially discontinued.
The decision to phase out entry models comes as Rivian prepares to launch its first mass-market vehicle. The R2, in the second quarter of the year. The R2 is expected to offer a lower starting price, providing a more accessible entry point into the Rivian brand.
This strategy suggests Rivian is shifting focus from niche, low-selling trims to higher-value models and expanding its overall customer base. While the discontinuation increases the cost of entry for the R1 series, it may help streamline production and support the launch of more affordable models in the future.
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For current buyers considering the Dual Standard trims, time is limited. The company is offering incentives to complete leases and purchases before the end-of-March deadline. After that, Rivian’s entry-level offerings will be replaced by higher-trim models and the upcoming R2. Marking a significant change in the lineup.
The move highlights Rivian’s focus on profitability, production efficiency, and preparing for broader adoption as it targets a more mainstream market with the R2. Buyers interested in the R1S or R1T Dual Standard should act quickly to secure current pricing and lease deals.
