Pakistan’s large SUV segment has gained a serious new entrant with the arrival of the Hyundai Palisade Hybrid, a model positioned as a premium three-row flagship focused on comfort, technology, and efficiency. Its entry naturally invites comparison with one of the most established names in the category, the Toyota Fortuner GR-S.
While both vehicles sit in the same price conversation, they are engineered with very different priorities. One emphasizes refinement and hybrid performance, while the other continues to build on a reputation for durability and off-road strength.
This comparison looks at what each SUV is designed to do and which type of buyer each one suits best.
The Hyundai Palisade arrives as a modern luxury-focused SUV available in Hybrid Smart and Hybrid Calligraphy variants. Hyundai is targeting families seeking premium comfort, advanced technology, and efficient performance rather than extreme off-road capability.
The Toyota Fortuner GR-S, on the other hand, represents Toyota’s traditional formula. Built on a ladder-frame chassis with four-wheel drive, it is designed for challenging road conditions and long-term rugged use.
Instead of direct rivalry, the comparison is really about usage priorities.
Size and Road Presence
Dimensionally, the Palisade is the larger vehicle, which directly benefits interior space and passenger comfort.
| Specification | Toyota Fortuner GR-S | Hyundai Palisade Hybrid Calligraphy |
|---|---|---|
| Length | 4,795 mm | 5,065 mm |
| Width | 1,855 mm | 1,980 mm |
| Height | 1,835 mm | 1,805 mm |
| Wheelbase | 2,745 mm | 2,970 mm |
| Seating Capacity | 5 Seats | 7 Seats |
The longer wheelbase of the Palisade translates into improved legroom, particularly for second and third-row passengers, reinforcing its family-oriented design.
The biggest difference between the two SUVs lies under the hood.
Hyundai Palisade Hybrid
Hyundai introduces a 2.5-liter turbocharged hybrid powertrain producing:
- 329 horsepower
- 353 Nm torque
- All-wheel drive system
- Hybrid automatic transmission
The setup focuses on smooth acceleration, quieter driving, and improved fuel efficiency compared to traditional large SUVs.
Toyota Fortuner GR-S
Toyota sticks with a tried-and-tested diesel configuration:
- 2.8-liter turbo diesel engine
- 201 horsepower
- 500 Nm torque
- Four-wheel drive system
- 6-speed automatic transmission
The higher torque output makes the Fortuner particularly strong for towing, climbing, and rough terrain driving.
Cabin Experience and Technology
Inside the cabin, the two SUVs cater to entirely different expectations.
Hyundai Palisade Hybrid Calligraphy
- 12.3-inch infotainment display
- Premium 14-speaker Bose sound system
- Three-row seating for seven passengers
- Luxury-focused interior materials
- Advanced driver comfort features
The Palisade prioritizes passenger comfort and a high-end lounge-like atmosphere.
Toyota Fortuner GR-S
- 9-inch infotainment system
- Six-speaker audio setup
- Driver-focused layout
- Durable interior materials suited for tough usage
The Fortuner’s interior remains practical and functional rather than luxurious.
Driving Character
On-Road Comfort
The Palisade is tuned primarily for road comfort. Suspension calibration favors smooth highway cruising and relaxed city driving, making it ideal for family travel and long-distance journeys.
Off-Road Confidence
The Fortuner GR-S thrives in challenging conditions. Its body-on-frame construction and 4×4 system provide superior durability on uneven terrain, gravel roads, and off-road environments.
Wheels, Drivetrain, and Capability
- Fortuner GR-S: 18-inch wheels with traditional off-road capability and proven 4×4 mechanics.
- Palisade Calligraphy: Larger 21-inch alloys emphasizing road presence and premium styling.
The difference highlights their intended use cases: rugged exploration versus luxury commuting.
Pricing and Buyer Positioning
The Hyundai Palisade Hybrid Calligraphy enters the market at approximately Rs. 22,999,000 (ex-factory), positioning it as a premium lifestyle SUV.
The Fortuner GR-S remains a strong option for buyers prioritizing resale value, reliability reputation, and off-road versatility.
Which SUV Should You Choose?
Choose Hyundai Palisade Hybrid if you want:
- Maximum passenger comfort
- Modern hybrid performance
- Advanced technology and premium features
- A spacious seven-seat family vehicle
Choose Toyota Fortuner GR-S if you want:
- Proven durability
- Serious off-road capability
- High torque diesel performance
- Strong resale and rugged reliability
The Hyundai Palisade Hybrid and Toyota Fortuner GR-S represent two very different interpretations of a large SUV.
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The Palisade focuses on refinement, technology, and everyday luxury, making it ideal for urban families and highway travel. The Fortuner GR-S continues to dominate where strength and terrain capability matter most.
Ultimately, the decision comes down to lifestyle. If comfort defines your driving needs, the Palisade stands out. If capability remains your priority, the Fortuner still holds its ground.

