By Pakistan’s automobile industry displayed a strong recovery in September 2025, according to the Pakistan Automotive Manufacturers Association (PAMA) report. Total vehicle sales reached 17,174 units, reflecting a 67% year-on-year (YoY) and 22% month-on-month (MoM) increase — a major sign of revitalization after months of market uncertainty.
Toyota Sees Mixed Results
Indus Motor Company (Toyota) recorded 3,152 units sold in September 2025, marking a 33% YoY increase but a 7% MoM decline compared to August. The combined sales of Corolla, Yaris, and Corolla Cross reached 2,655 units, showing 41% YoY growth. Despite solid numbers, Toyota’s market share slipped by six percentage points as competitors gained traction in both sedan and SUV segments.
Honda Atlas Leads the Recovery
Honda Atlas Cars demonstrated the most remarkable comeback, selling 2,307 units, an 82% YoY and 115% MoM surge — the highest among major automakers. The City Aspire S model boosted sedan sales, while the HR-V Hybrid Electric Vehicle (HEV) achieved a 162% YoY growth, strengthening Honda’s position in the growing hybrid SUV category. The automaker’s success translated into a five-percentage-point gain in market share compared to August.
Sazgar Continues Momentum with Haval Lineup
Sazgar Engineering Works Limited (SAZEW) sustained its upward trend, selling 3,293 units — a 10% YoY and 6% MoM increase. Its flagship Haval H6 Plug-in Hybrid (PHEV) saw a 73% YoY rise, cementing Sazgar’s reputation as Pakistan’s pioneer in New Energy Vehicles (NEVs).
Industry Outlook: Cautious Optimism
Despite the impressive growth in September, analysts urge caution. The government’s tariff rationalization review and potential used car import relaxations (up to five years old) could pressure local manufacturers, especially in the entry-level segment. Experts emphasize that sustained growth will depend on pricing stability, policy clarity, and lower interest rates to support consumer confidence.
As 2025 progresses, the industry’s resilience amid macroeconomic challenges highlights a crucial turning point for Pakistan’s automotive sector — signaling hope for continued recovery and innovation in the months ahead.
