By The launch of the 2025 Mercedes x Adidas F1 collection in collaboration with Adidas has marked a transformative moment for the team and its global fanbase. Unveiled in Herzogenaurach, Germany, this new partnership signifies the departure of longtime outfitter Tommy Hilfiger, making way for Adidas’ innovation-driven apparel line.
A 150-Piece Fashion-Forward Collection
This debut collaboration introduces a comprehensive 150-piece collection featuring functional team gear, mechanics’ apparel, and lifestyle fashion pieces for fans. The collection moves beyond the typical race-day uniforms, blending performance with fashion-forward designs.
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Key highlights of the new collection include:
- Earthy Color Palette: Earth tones, mint accents, and relaxed fits replace the traditional bright teal hues.
- Fashion-Forward Designs: The lineup includes standout pieces such as a cropped windbreaker jacket designed specifically for female fans.
- Performance Innovation: Mechanics now receive custom-tailored performance wear, a first for the team.
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Reactions from Key Figures
Mercedes driver George Russell, an avid Adidas enthusiast, humorously commented, “If you look good, you drive a couple of tenths faster.” Meanwhile, Adidas CEO Bjørn Gulden humorously countered, “Rebuilding your engine is more important.” Mercedes team principal Toto Wolff playfully added that Russell requested “a little mirror in the front of his car.”
Lewis Hamilton’s excitement was palpable when he learned about the Adidas partnership, while Valtteri Bottas described returning to Mercedes as a reserve driver as a moment that gave him “goosebumps.”
Fashion Meets Functionality
The collection underscores the team’s commitment to equipping every member — drivers, engineers, mechanics, and support staff — with functional, high-performance wear.
The Mercedes x Adidas F1 collection blends innovation, functionality, and style, offering fans and team members a dynamic new look for the upcoming Formula 1 season. This collaboration is poised to redefine the intersection of motorsport and fashion.
