Master Group and Chery Automobile Drive Pakistan’s Future with Plug-in Hybrid Electric Vehicles

In a landmark step for Pakistan’s automotive sector, Master Group of Industries, one of the country’s most diversified and trusted conglomerates, is accelerating its transformative strategic partnership with Chery Automobile, China’s leading global automobile export brand. Together, they aim to reshape Pakistan’s mobility landscape with cutting-edge New Energy Vehicles (NEVs), including highly advanced Plug-in Hybrid Electric Vehicles (PHEVs).

A Legacy of Innovation and Excellence

Established in 1963, Master Group has built a remarkable 62-year reputation for manufacturing excellence and innovation. The group’s operations now span a wide range of industries, including foam, textiles, energy, automotive components, furniture, and vehicle manufacturing — positioning it as one of Pakistan’s most influential and diversified industrial players.

Master Group’s journey into the automotive world began in 1988 with the launch of Procon Engineering, which has since grown into Pakistan’s largest auto parts manufacturer. Today, the group stands as a market leader in commercial vehicles through Master Foton and Mitsubishi Fuso, while also holding the No.1 position in bus manufacturing via Master Yutong. In the passenger vehicle market, the group’s Master Changan has risen to become Pakistan’s top new entrant and one of the country’s top four automotive brands in 2025.

Chery Automobile: A Global Powerhouse

Chery Automobile, China’s No.1 vehicle export brand for 22 consecutive years, has a massive footprint spanning over 110 countries and a global user base exceeding 15.7 million. Renowned for its excellence in SUVs and automotive innovation, Chery has strengthened its global presence through key partnerships — including its joint venture with Jaguar Land Rover in China. The brand’s inclusion in the 2024 Fortune Global 500 with annual revenues of $39.09 billion underscores its international credibility and sustained growth.

Pioneering Plug-in Hybrids and Sustainable Mobility

To drive this strategic partnership forward, Master Group has established Master Auto Engineering, led by CEO Samir Malik. According to Mr. Malik, the company is investing heavily in a state-of-the-art manufacturing facility and a nationwide 3S dealership network for Chery’s next-generation NEV lineup.

“Our mission is to deliver high-technology, fuel-efficient, and affordable mobility solutions to Pakistan, supported by world-class after-sales service and customer experience excellence,” stated Mr. Malik.

This collaboration will mark the debut of Chery’s Super Hybrids and Plug-in Hybrid Electric Vehicles in Pakistan — vehicles that promise advanced performance, impressive fuel efficiency, and reduced emissions, contributing to a greener, smarter future for the country’s roads.

Driving Pakistan Towards a Sustainable Future

As the demand for sustainable mobility solutions grows, the Master Group-Chery partnership represents a pivotal transformation for Pakistan’s automotive industry. This alliance will not only introduce cutting-edge vehicle technology but will also stimulate local manufacturing, generate skilled jobs, and expand high-quality after-sales services across the country.

More details on product launches, specifications, and dealership locations are expected to be announced in the coming months. Stay connected as Master Group and Chery Automobile redefine Pakistan’s automotive future with their visionary Plug-in Hybrid Electric Vehicles.

Fahad Anwar

Fahad, a dynamic entrepreneur and fervent marketing enthusiast, channels his passion for contemporary trends into captivating written pieces. Beyond the business realm, he finds solace in the exhilaration of travel and the strategic thrill of tennis during leisure moments. Connect with Fahad’s insights on trending topics via his Twitter handle @fahad164. For inquiries and collaboration opportunities, reach out to him at fahad164@gmail.com or fahad@themediaparadigm.com.