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Navigating the Electric Revolution: Nissan and Honda Explore Strategic Partnership

Honda and Nissan End $60 Billion Merger Talks: A Blow to the Automotive Industry

February 14, 2025
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The automotive industry has been shaken by the news that Honda and Nissan have ended merger talks, which were aimed at establishing a $60 billion partnership. The collapse of negotiations has left Nissan facing greater uncertainty and financial challenges, with industry experts warning of potential bankruptcy risks.

Why Did the Honda-Nissan Merger Talks Fail?

Discussions between Japan’s second-largest automaker, Honda, and third-largest, Nissan, began in December 2024 but soon faced roadblocks due to key disagreements. Reports suggest that the primary reason for the failure was Honda’s proposal to make Nissan its subsidiary, a condition Nissan strongly opposed.

Other major reasons behind the breakdown of talks include:

  • Nissan’s unwillingness to accept a lower position in the merger despite its weaker financial standing.
  • Honda’s revised merger terms, which gave it greater control over Nissan.
  • Honda’s push for Nissan to make deeper workforce and factory cuts.
  • Nissan’s slow decision-making process, which frustrated Honda’s leadership.
  • A lack of urgency from Nissan despite its financial struggles.

What’s Next for Nissan?

Both Honda and Nissan have stated that they will continue their earlier technology-sharing agreements, which industry experts believe is essential in the face of increasing competition from Chinese EV manufacturers like BYD.

However, Nissan’s troubles are far from over. The company is dealing with new tariffs in the United States and recently announced plans to cut 9,000 jobs and reduce manufacturing capacity by 20%.

Amid these struggles, reports suggest that Nissan is now looking for a new partner and is in talks with a major U.S.-based tech company. Although details remain undisclosed, this potential alliance could shape the future of Nissan’s survival in the global market.

Foxconn’s Possible Investment in Nissan

Taiwanese tech giant Foxconn has also emerged as a possible investor in Nissan. Speaking to the media, Foxconn chairman Young Liu stated, “If cooperation requires it (purchasing Nissan shares), we will consider it.”

Will Nissan Recover?

With only 12 to 14 months to turn its financial situation around, according to Financial Times, Nissan is racing against time. The collapse of the Honda-Nissan merger talks has undoubtedly increased pressure on the company. Whether Nissan finds a new strategic partner or continues to struggle remains to be seen.

The automotive industry is now closely watching Nissan’s next move, as the company’s survival could depend on securing a strong partnership or making drastic operational changes.


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