Ferrari Postpones Second EV Launch to 2028

Ferrari, the iconic Italian sports car manufacturer, has reportedly delayed the launch of its second all-electric vehicle (EV) to at least 2028, citing “zero” customer interest in high-performance electric sports cars. The model was originally slated for release in late 2026 but has now been shelved until further notice, according to a Reuters report, which cites unnamed sources close to the company.

This delay comes despite Ferrari’s first EV—co-designed by former Apple design chief Jony Ive—set for a 2025 unveil and a 2026 delivery. Priced at over $500,000, the first model is expected to serve as a symbolic entry into electrification, showcasing Ferrari’s technical prowess rather than targeting high sales volume.

The second EV, by contrast, was meant to be a game-changing offering, with projected production figures of 5,000 to 6,000 units over five years. However, internal sentiment reportedly shifted when the automaker determined that customer demand for fully electric performance vehicles was “nonexistent.”

A Broader Industry Shift

Ferrari’s decision mirrors a wider automotive industry trend, particularly among luxury and performance brands.

• Lamborghini has delayed its first EV launch until 2029.
• Porsche has scaled back production of its Taycan and Macan EVs.
• Maserati has scrapped the electric version of the MC20 supercar altogether.

Consumer sentiment appears to favor hybrid performance vehicles rather than fully electric alternatives. For example, Dodge’s all-electric Challenger EV, which simulated engine sounds through external speakers, received widespread criticism from both automotive reviewers and consumers, highlighting the disconnect between traditional performance enthusiasts and electric vehicle features.

Ferrari’s EV Strategy: Wait and Watch

While Ferrari has not officially commented on the reported delay, insiders suggest the first EV is internally viewed as a token move toward electrification. The second EV, originally intended as the brand’s definitive pivot toward the EV market, now appears stalled indefinitely.

The company is expected to reveal its updated long-term strategy at its upcoming Capital Markets Day on October 9, 2025, where it will address electrification timelines, product planning, and investor expectations.

With mounting pressure from global regulators and shifting technological landscapes, Ferrari—and the wider performance car segment—faces the challenge of balancing traditional brand identity with the realities of a transitioning automotive market.

Disclaimer:

This article is based on publicly available information and anonymous sources reported by Reuters. Ferrari has not issued an official statement confirming the delay of its second EV model as of the publication date. Industry developments are subject to change based on market conditions and corporate decisions.

Afsheen Gohar

Afsheen Gohar is a seasoned writer with a wealth of experience in crafting authentic and well-researched articles. Her dedication to delivering high-quality content is evident in her work, where she combines a passion for storytelling with a commitment to accuracy and depth. Afsheen’s writing reflects her ability to engage readers with compelling narratives while providing valuable insights on a diverse range of topics.