By Dongfeng has officially introduced the Dongfeng 007 in Singapore, marking a significant step in the brand’s ongoing expansion across Southeast Asia. The launch event, held at Funan Mall, highlighted the model’s smart mobility features, contemporary styling, and user-focused driving experience.
The event featured international artist Jessica Jung, who joined the showcase to share her own experience riding in the Dongfeng 007 throughout the day. She praised the vehicle’s comfort, refined cabin, smooth performance, and intuitive smart system, describing it as “a car that feels modern yet calm, with technology that assists rather than distracts.”
A Citywide Brand Showcase
In addition to the main reveal, Dongfeng extended the launch activation into the city. The Dongfeng 007 was displayed at Jewel Changi Airport, where it attracted the attention of travelers and automotive enthusiasts. This cross-brand display strategy reflects Dongfeng’s goal of merging lifestyle, travel, and technology into its brand identity.
Design & Smart Features
The Dongfeng 007 embraces a clean, streamlined exterior, paired with a digital smart cockpit built around an easy-to-use infotainment interface. Key highlights include:
- A minimalist, premium cabin with ergonomic seating
- Large interactive central display and digital driver cluster
- Advanced driver-assist features designed for urban mobility
- Smooth and responsive electric drive delivery
The model is designed to appeal to young professionals and modern families, placing emphasis on style, comfort, and tech connectivity rather than aggressive performance tones.
Expanding in Southeast Asia
The Singapore launch reflects Dongfeng’s broader strategy to strengthen its presence in key Asian markets. The brand is positioning itself as fashion-forward, youthful, and technology-driven, aligning with the region’s growing adoption of electric mobility.
As sustainability and smarter transportation continue to rise in priority, models like the Dongfeng 007 are expected to play a key role in shaping urban EV adoption.
