By Pakistan’s auto industry is set to witness a significant transformation as Master Group of Industries officially partners with Chery Automobile, China’s No.1 global automobile exporter. This strategic alliance aims to launch Plug-in Hybrid Electric Vehicles (PHEVs) and New Energy Vehicles (NEVs) in the local market, ushering in a new chapter focused on sustainable mobility, cutting-edge technology, and enhanced customer experiences.
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Master Group’s Vision for the Future of Mobility
The partnership will be led by Master Auto Engineering, a subsidiary of Master Group of Industries, under the leadership of Mr. Samir Malik (CEO). As part of this collaboration, Master Group is making significant investments in:
- A state-of-the-art automotive manufacturing facility
- A world-class 3S (Sales, Service, Spare Parts) dealership network
- A robust aftersales support infrastructure
These investments underscore Master Group’s commitment to not only bringing advanced electric and hybrid vehicles to Pakistan but also ensuring a reliable and customer-centric ownership experience.
Chery’s Comeback and Customer Confidence
Chery was previously introduced to Pakistani consumers through Ghandhara Automobiles Limited (GAL), launching models like the Tiggo 8 Pro and Tiggo 4 Pro. However, the premature end of that partnership left existing Chery owners uncertain about the brand’s long-term commitment.
With Master Group now at the helm, the relaunch of Chery promises greater stability and long-term support. The upcoming PHEV variant of the Chery Tiggo 8 Pro is expected to be one of the first major launches under the new alliance, highlighting the shift towards eco-friendly vehicle solutions in Pakistan.
A Game-Changer for Pakistan’s Auto Industry
This collaboration is poised to redefine Pakistan’s automotive landscape by:
- Accelerating the adoption of hybrid and electric vehicles
- Creating local employment through manufacturing and dealership operations
- Reducing carbon emissions with cleaner vehicle technologies
The Master Group–Chery alliance marks a promising and forward-thinking development for the Pakistani auto industry. With a focus on sustainable transportation, local production, and customer satisfaction, Chery’s return—this time under a more experienced and resourceful partner—could be a turning point for the country’s shift toward green mobility.
