Atlas Honda Set to Launch Electric Scooter in Pakistan Under National EV Policy

Atlas Honda Limited (PSX: ATLH) has officially announced plans to launch its first electric scooter in Pakistan during the current financial year, marking a significant milestone in the country’s transition towards sustainable transportation. The move aligns closely with the goals set under the government’s National Electric Vehicle (EV) Policy, which aims to make 30% of all new vehicle sales electric by 2030.

In a statement to the Pakistan Stock Exchange (PSX), Atlas Honda confirmed that the upcoming electric scooter will be specifically designed to meet the needs of local consumers. The company is actively collaborating with regulatory authorities to secure the required approvals and certifications, ensuring a seamless market entry.

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Driving the Shift to Green Mobility

The introduction of the electric scooter reflects the government’s broader strategy to reduce Pakistan’s dependency on imported fossil fuels and minimize environmental degradation. According to Haroon Akhtar Khan, Special Assistant to the Prime Minister on Industries and Production, the EV policy is rooted in the Prime Minister’s vision of clean, sustainable, and locally driven mobility solutions.

The adoption of electric vehicles could potentially save 2.07 billion liters of fuel annually—translating into nearly $1 billion in foreign exchange savings. It also supports efforts to lower greenhouse gas emissions, with Pakistan’s roads currently hosting over 26 million motorcycles, a significant contributor to air pollution and urban smog.

Industry Impact and Future Outlook

Industry analysts view Atlas Honda’s entry into the electric two-wheeler segment as a game-changer. As a dominant force in Pakistan’s motorcycle market, Atlas Honda’s EV rollout is expected to accelerate public acceptance and market penetration of electric bikes.

The company has already conducted internal testing for electric vehicles. In 2023, Atlas Honda introduced its electric scooter model BENLY e at a soft launch event in its Sheikhupura factory, indicating prior groundwork and readiness for a full-scale commercial launch.

Once necessary quality checks and road tests are completed, Atlas Honda aims to release the new electric scooter to the public within the current fiscal year, reinforcing the company’s commitment to innovation and environmental responsibility.

Afsheen Gohar

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