By Sony Honda Mobility (SHM) showcased its AFEELA Prototype 2026 at CES 2026 in Las Vegas on January 5. The new SUV-inspired electric vehicle expands the AFEELA lineup, which started with the AFEELA 1 sedan. The prototype aims to merge Honda’s automotive expertise with Sony’s entertainment technology, turning the car into a creative and connected mobility space.
The AFEELA Prototype 2026 features enhanced spatial flexibility and accessibility compared to the AFEELA 1 sedan. SHM CEO Yasuhide Mizuno confirmed plans for a production SUV based on this prototype, targeting U.S. customers as early as 2028. The AFEELA 1 sedan remains scheduled for deliveries in California in late 2026, with expansion to other states in 2027.
Advanced Features of AFEELA
The AFEELA lineup offers a wide range of innovative features designed to combine mobility, technology, and entertainment:
- Advanced AI Personal Agent – Powered by Microsoft Azure, enabling natural conversations and personalized experiences.
- Powerful Computing – Qualcomm Snapdragon technology provides strong performance for software and entertainment features.
- Safety and Autonomy – Numerous sensors support Level 2+ driver assistance, with plans to reach Level 4 autonomy.
- Gaming Integration – PlayStation Remote Play allows streaming of PS4 and PS5 games directly in the car.
- Premium Audio Experience – The “listening room” delivers studio-quality sound inspired by Japanese music producer Tomoko Ida.
SHM is also exploring OS options and an On-Chain Mobility Service Platform, focusing on fun, connection, and user engagement rather than just speed or range.
Sony Honda positions AFEELA as more than a conventional EV. It is an intelligent platform that blends Honda’s automotive strength with Sony’s entertainment expertise. The new SUV prototype emphasizes smart features, AI integration, and immersive experiences, offering a fresh perspective on what a connected EV can be.
Also read Punjab EPA Extends Green Sticker Deadline to June 2026
Even as many carmakers scale back EV plans due to slowing U.S. demand, Sony Honda Mobility continues to push forward. The AFEELA SUV reveal at CES demonstrates the company’s commitment to innovation and its vision for next-generation mobility.
